Is Instagram really worth it?
Updated: Aug 21, 2019
While you might think your target audience is using Instagram, more and more searches are happening on the platform. Let’s just look at sheer numbers:
TOTAL USERS: over 1 billion, yeah... with a B
DAILY ACTIVE USERS (DAU): 500 + million daily active users
For that reason alone, it’s smart to have an Instagram account that you keep regularly updated with informational and valuable content.
The bummer with so many folks (.. ok 95 MILLION videos and images are shared on Instagram every.day) on the platform is that it's really hard to get noticed. And of course... there is the dreaded algorithm.
It's so easy to get overwhelmed managing your social media account- but it doesn't have to be. You have all the tools you need in your hand right now- your phone.
You can manage a successful social media account from your phone with a few apps (including your camera app- no need for a professional photographer to be on staff) and some thoughtful planning.